A New Normal

Who would have ever imagined that we would be at this place in history, experiencing a full blown pandemic and trying to navigate a new normal in these difficult times. Swish’s storefront has officially been closed since March 15th and a new business model has slowly been in the works. From Instagram and Facebook posts we’ve managed to sell a small but steady amount of goods and have been working on an e-commerce addition to the website.

We have been eternally grateful for all of our customers both old and new who have reached out with encouragement and support these last few months. We couldn’t imagine running this business without the sea of fashion loving, small business supporting community members. If you’re anything like me, you’ve struggled a bit to find a routine, to not eat all the cake, to limit your screen time and to get along with your housemates and partners. For me, I still have days where I get dressed up and put on lipstick even though the mask makes it more difficult, and I dream of all the beautiful clothing from the past, present and definitely future.

Spring is finally here in most parts of the country and it’s time to enjoy warmer temperatures and cooler fashions. Enjoy these beautiful days ahead and we look forward to seeing you in person (or online) very, very soon!

Photo and Styling: @amalabukar
Model and Makeup Artist: @dekara.d
Published in @elegantmagazine